Building a Movement to Support Working Families at the Ballot Box

The Fairness Project is now 20–1, winning over 95 percent of our ballot initiative campaigns at a time when partisan gridlock and special interests have stymied progress in Washington, D.C., and politicians at every level of government have come up short. By putting political power directly into the hands of voters, we’re solving some of the most important economic and health care problems facing working families across the country.

Our voter-powered model of change is working. And we’re just getting started.

Opening Up a New Front in the Fight for Health Care

In 2017, The Fairness Project made the first ballot measure to expand Medicaid possible, helping to deliver a breakthrough win for tens of thousands of Mainers. In 2018, we helped drive similar victories in Utah, Idaho, and Nebraska. And in 2020, in the midst of a global pandemic, we won Medicaid expansion at the ballot box in Oklahoma and Missouri.

Over 830,000 Americans won health care through the ballot, and thousands of lives will be saved as a result. We have shown the nation that Americans everywhere, in red states and blue states, want more health care, not less. We’ve pushed health care to the forefront of the 2018 and 2020 election cycles. But we’re not done yet.

States where Medicaid expansion has been stuck for years without a path forward are now energized, viable, and building the support needed to potentially expand health care to millions more.

Standing Up for Economic Fairness

Americans find themselves working harder and longer but aren’t getting ahead. Real wages remain stagnant except for those with the very highest of incomes, and the federal government hasn’t raised the minimum wage since 2009 for low-wage workers despite the decline in their buying power.

Since 2016, The Fairness Project has helped working families take matters into their own hands, winning minimum wage increases in nine states, benefiting nearly 10 million workers. With multiple states long overdue for an increase in the minimum wage and many economic fairness issues still unaddressed, our fight for an economy that works for everyone will continue in 2020 and beyond.

Winning Leave Policies that Support American Families

Politicians have always been good at talking about the need to support working families, but The Fairness Project has turned that talk into real results, helping voters in Washington, Arizona, Michigan, and San Antonio win ballot initiative campaigns to provide paid sick time to more than 3 million Americans.

We’re committed to delivering paid leave to support families when illness strikes or a newborn arrives—policies that the rest of the industrialized world implemented long ago but that tens of millions of American workers continue to go without.

Campaign Services

In addition to building a voter-powered movement, The Fairness Project provides the technical expertise that helps campaigns win.

Developing data models that enabled campaigns to reach and mobilize voters who would be most impacted by and most likely to vote for the initiatives, especially women and people of color.

Providing critical ongoing services throughout the campaigns, such as overall strategy, research, data analytics, and digital support in direct partnership with the state-based campaigns.

Conducting opinion research in partnership with the states to develop winnable ballot language and clear messaging to help drive campaigns

Generating media coverage that gave greater viability to the campaigns; elevating the issues to make sure they were in the public discourse leading up to election day;and encouraging candidates for office to take a position on the initiative.

Sharing best practices on what worked across the country.

Counseling campaigns facing difficult challenges during various phases of the campaigns.

Deploying staff to states to provide on-the-ground support.

Building support from business leaders to negate opposition by showing that higher wages are good for business.

Investing early through partnerships with state-based, grassroots organizations.